Planning: We took the whole November and December to plan on our ideas to work out in the very first new year of 2021.
Firstly comes with planning on strategy, categories, name, logo, cover, launching, marketing, investment, etc.
At first, we were 2person behind this me and Tahasin. Tahasin came up with the idea of launching Promo Video which was a nice idea for a business identity and also for marketing.
To let people know that something is coming up!
Promo Video: We made a deal with an editor who will make our promo video with exact ideas, theme and perfection we were seeking. That must attract people’s eye and that happened by our struggles.
Coming up with the name: Started looking for names and got to put up some lists of our own but not the perfect one we wanted.
After 3 days of constant name searching we were nowhere. We were running out of time for our launching date and also our promo was ready without a name. It was 27th December and no name.
Researching and analysing dozens of different names I came up with the “marque” word sounding nice.
Which was french synonym of Brand. Then added the “le” article in french and ended up with “Le Marque” (The Perfection)
It was a celebration!!
Logo: Time to find the logo designer that we already had in our recognition but not good enough for our work.
So, I decided to make my own and then it took 1 more day to creat our logo.
Which was also not that easy but after a hard and soul struggle we made that possible.
Because you can do anything easily Or with perfection.
After two months of struggle we were at the launching period.
During this period we customised and decorated the social media platform in Facebook, Instagram and waiting for the Promo Video to publish.
Marketing: We started to promote our shop with friends and families around, discussed our goals and services with more and more people with or without social media from the first time.
It was like a surprise and very few took that seriously.
What we wanted during launch: Our plan was to complete all basic requirements within the time frame, fullfill all the tasks and be prepared to make a blast to the audience.
We launched: 1 January was the date according to our plan but then we postponed to the next day 2 January due to some marketing strategies and causes.
So, on 2 January, 2021 at 10pm Lemarque was published publicly.
On that night we managed to get more than 100 shares through our friends.
It was a big achievement as well as we received many compliments of the work that paid off our rough and tough overcomes.